A marketing company that speaks startup.

Most agencies don't work for startups, so we designed one that does.

Scale My Brand
We can get your customers to buy faster, buy more and buy more often.

Accelerate the path to first purchase profitability!

Get an unfair advantage by working with a team that has scaled dozens of bootstrapped & venture funded startups across pre-seed to series C.

Our process is designed to help you reach first order profitability at the earliest, as opposed to most growth philosophies which have normalized losing money on new customer acquisition.

Scale My Brand

Your biggest bottlenecks solved

Common growth initiatives we have helped tackle across stages

How do we improve CAC: LTV

How do I increase my customer retention %?

How & when do we setup a loyalty program?

How do I build an in-house growth team?

Why is my cac payback period important?

How do we diversify on new channels?

How to achieve first order profitability?

Let’s work together!

Scale My Brand

Are we the right fit for you?

We’re a firm deeply committed to partnering with value-driven brands that aim to make a difference in the world.

Our expertise lies in guiding and empowering brands within the domains of sustainability, sexual wellness, financial literacy, gut health solutions, PCOS management, longevity-tech health-tech, metabolic health & fem-tech.

Growth expertise you can count on!

Based on your initiatives & needs, we’ll bring a unique combination of growth funtions.

Creative

UGC Ad Creatives
Video production
Graphic Design
UI UX Design
3 D Designing

Strategy

User Acquisition
Retention + Lifecycle
Go-To-Market
CAC:LTV Benchmark

Consulting

Founder coaching
Team training sessions
Creative consultation
Performance coaching

Retention

Whatsapp Marketing
Email marketing
Analytics And Tracking
Organic Social

Acquisition

Meta (FB + IG), Tiktok, Twitter, Pinterest, Quora, Reddit
Google Full Suit, ASA
Affiliate Marketing
Influencer Marketing

Creative

UGC Ad Creatives
Video production
Graphic Design
UI UX Design
Product Photography

Strategy

User Acquisition
Retention + Lifecycle
Go-To-Market
CAC:LTV Benchmark

Retention

Lifestyle Marketing
Email marketing
Analytics And Tracking
Organic Social

Acquisition

Meta (FB + IG), Tiktok, Twitter, Pinterest, Quora, Reddit
Google Full Suit, ASA
Affiliate Marketing
Influencer Marketing

Consulting

Founder coaching
Team training sessions
Creative consultation
Performance coaching
Category
Creation
Experts.

Our proprietary, content-lead, direct response approach ensures that we're able to connect with your customers at a deeper, emotional level and position your brand as an authority and thought leader in your field. All while keeping first principles of profitability and sustainable growth in mind.  

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Founder speaks

We have unlocked growth for
incredible companies

Based on your initiatives & needs,
we’ll bring a unique combination of growth functions.

+900%
Top line
App focused acquisition approach
Whitelisting campaigns
Affiliate program accounted for 30% revenue
Brand partnerships drove 20%+ revenue
Beauty and personal care
Series B
+3200%
Top line
Started at 2.5L in MRR in 2022
Aggressive creative testing
Identified key pain points - more creative testing
Scaled to over 50L in MRR pre shark-tank
Retention heavy approach from day 0
Clean Foods
Pre Seed
-65%
Qualified lead cost
Grew revenue 10x within 2 months of starting
Leveraged Strategic creator partnerships
Aggressive CRO
Retention heavy approach from day 0
Logevity Tech - Wellness
Seed
+400%
Organic traffic
30L in MRR with 0 paid spends
Reddit, Quora & Community building
Retention heavy approach from day 0
Sexual wellness
Pre Seed
+320%
Top line
Started at less than 10L MRR
Scaled to 30L+ within 10 months
Creator lead videos and whitelisting campaigns
Leveraged whatsapp community for bottom funnel campaigns
Increased Marketplace revenue by 5x while keeping contribution > 30%
Entertainment
Pre Seed

We help brands go from 0-10 and beyond at lightning fast pace

Key problems to solve for in each phase

We use tried and tested SOPs, frameworks, and growth systems, leveraging key principles of business, tech, psychology, marketing, design & and copywriting.

Phase 1 : Below ₹10L MRR

Paid marketing heavy approach.
Who are your customers?
Best channels to acquire them?
What does your brand stand for?
Establishing key KPIs
What is your ideal ROAS?
What is a good CAC?
What kind of creatives work?
CRO best practices.
Data setup & enhanced tracking

Phase 2 : ₹10L - ₹50L MRR

Retention Systems & KPIs. 
Establishing ideal Email/ CRM/ SEO practices.
Will unit economic get better or worse as we scale?
How to reduce RTOs and cancellations?
Do we need to launch new products?
Solving repeat, retention, LTV: CAC, cac payback & more.
Advanced creative analytics & content segmentation.
Aggressively test video editing styles to optimize for CAC.
UI/UX & CRO become center of attention as we scale.

Phase 3 : ₹50L + MRR

How to increase revenue without increasing spends?
Community/loyalty program.
Affiliate partnerships
Whitelisting campaigns
Hiring for brand and internal marketing roles.
Product integration partnerships
Paid PR & SEO activities

Our team

The secret that allows us to reverse engineer D2C growth

Sakshi Sainik
Marketing Lead
A master of direct response ads. Owns everything marketing.
Ritesh D. Ritelin
Founder & Growth Lead
Hiring, processes, systems and new innovation.
Ayush Param
Performance Lead
Owns end to end performance strategy and training.
Ashwin Gogawale
Lead Media Buyer - Meta
Our senior most growth star. Owns everything Meta.
Omkar Sangle
Sr. Manager - Retention
The swiss-knife of Porcellia. Retention champ.
Akshat Narula
Sr. Growth Manager
Responsible for making sure that you are growing profitably, always.
Aiswarya Sriram
Sr. Growth Manager - Retention
She is the reason our average client retains 30%+ of their customers.
Shatakshi Sonker
Creative Strategist
Video, copy, and creatives. She's responsible for making everything fun.

Don't just take our word for it

"Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years."
Priyasha Saluja
Founder, The Cinnamon Kitchen
"The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself."
Prithvi Chowhan
Founder, Varalife
"Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs."
Aastha Vohra
Founder, Manzuri

Featured blogs on D2C Growth

Your first 10,000 customers are the easiest to acquire.

Don't make the mistake which 95% of founders do when acquiring them.
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Shopify plugins that have made us over $5M in sales.

Here's a non-biased list of my favourite Shopify plugins which will either make/or save you more money than you can imagine.
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Most D2C founders make this costly Shopify mistake.

The opportunity cost of not investing in the right Shopify tools is much greater than the cost of using them.
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Building your inhouse D2C growth & performance team. When, why & how?

I love hiring good people. It’s like shopping. Except, you can write it off as an investment. WOW.
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Thriving in 2024: The New Ecom Playbook is here

Business health isn't just about good days; it's about minimizing the impact of bad days to stay ahead of the competition.
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Get naked, honest and vulnerable
insights on D2C growth.

Everyone is talking about their wins,
but there is so much more you can learn form our failures.

Category Creation Experts

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